A bit about me.
I am a product and technology leader with 18+ years of expertise in eCommerce, logistics, SaaS platforms and digital twins for global B2B and B2C businesses. Over the last 12+ years at Amazon and Maersk, I have delivered $1B+ in revenue uplift, led enterprise-scale transformation and built engaged, high-performance teams.
I launch and scale products that use AI to orchestrate the flow of information, data, physical goods and finance, and to change outcomes: pricing that quotes instantly, routing that gives customers more choice and search that understands and answers what people ask. I pair them with omnichannel experiences that customers and users find intuitive and seamless.
From the inside, businesses grow in pieces. From the outside, customers expect them to act as one. Closing that gap has been the thread through my career. It sits between teams, where most of the value lies and no one owns it. At Amazon Books, a $25B+ business with 60M+ customers, closing it meant aligning previously siloed teams behind a single roadmap. At Maersk, a $40B+ business, it meant replacing manual, offline workflows with AI-powered self-service on shared digital platforms used across 100+ countries.
Adoption is the first test of any product. The P&L is the final one. I carry products to that finish line, leading multicultural teams and partnering with executives in fast-paced, highly matrixed environments.
How I think and work
- Connect the dots
The world is inherently connected and integrated. Silos are sub-optimal and inefficient. Global optima always win over local optima
- Working backwards
Define the North Star, the vision and end state of what good looks like, and work backwards to set the strategy and plan
- Theory of constraints
A goal without a constraint is a wish. Find the bottleneck in any system and prioritise relaxing that first
- Closed loops
Circular, self-reinforcing flows with feedback and iteration trump linear, dead-end flows that lead to waste
- Hybrid models
Solution options follow a spectrum pattern with the sweet spot being a hybrid that combines the best of both ends
- Force multipliers
Find opportunities or capabilities that maximise leverage. Build once and re-use multiple times to amplify output at scale
Connected dots
The thread that runs through my work: products, platforms and people, connected to results the business can measure.
- AI-powered journeys and capabilities
AI that answers customer questions and search that understands what people mean, taken from first idea to global launch.
- 0-to-1 technology products & SaaS platforms
New platforms built from scratch that move manual, offline work online, from customer onboarding in 100+ countries to AI-powered pricing.
- Supply chain & logistics
Digital journeys joined to the operations behind them, for goods moving by air, sea and land.
- eCommerce at scale
Search, discovery and subscription growth for tens of millions of customers worldwide.
- Enterprise leadership and collaboration
A clear long-term goal, roadmaps built on evidence, and teams that work across functions from first idea to scale.